Broadcast-quality live streaming now available on Facebook

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With the opening of the Facebook Live API, brands can now live stream video content directly to Facebook using high-quality production equipment. This has been extremely important to broadcasters and video content creators that want to deliver non-stop live video coverage to the Facebook community. LiveU, a pioneer in live streaming technology, has created a new “plug and play’ live streaming bonding solution that connects automatically to Facebook, enabling broadcasters and content creators to deliver rock-solid, highly produced video streams. The Huffington Post, a global source of breaking news, opinion, entertainment and community, and an early adopter of LiveU Solo, is utilising the technology to deliver high-quality live video to a wider audience on Facebook.

“At The Huffington Post, we’re eager to deliver live streaming to our Facebook audience and have already increased production by seven times in the last month,’ said Patrick McMenamin, supervising producer at The Huffington Post. “LiveU Solo has helped us become one of the first outlets to stream high-definition video direct to Facebook. We’ve used LiveU in the field to stream HD video in our primary campaign coverage and high-profile interviews, as well as our popular Game of Thrones after-show chat.’

“Broadcasters and online video content creators are looking to differentiate their content by delivering live quality streams, maintaining reliable connectivity, and sharing it with the world seamlessly. This can be accomplished with LiveU Solo,’ said LiveU co-founder and COO, Avi Cohen. “The Huffington Post has seen tremendous success in live streaming. They understand that live streaming content connects audiences to high-quality video on-the-fly.’

Optimised for online video performance, Solo delivers the rock-solid video streams LiveU is known for by using LiveU Reliable Transport (LRT™) protocol’s integral adaptive bit rate and forward error correction technology. LiveU Solo connects automatically to Facebook Live, Wowza Streaming Cloud™, as well as other popular CDNs, OVPs and YouTube Live, making live video simple. Solo can be managed and controlled remotely via a web interface or smartphone.

To learn more visit the LiveU Solo website.

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Cera-Jane Catton is a writer and journalist with years of experience in community newspapers, blogging and freelance journalism. She has worked in a cache of capacities, often finding herself behind or in front of the cameras, intentionally and less so. She has been a stunt double in two Bollywood movies, has worked in various capacities on a number of natural history documentaries, and other international productions shot in South Africa. Cera is a former Screen Africa journalist.

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