BBC Storyworks – The Science of Engagement

BBC Storyworks is pioneering new ways of understanding the emotional impact of content-led marketing...

The strategy and measurement of online video

Technology has become even more streamlined and has grown in usability, with multiple applications in engineering, driver safety, gaming and marketing. 

All-encompassing global brand campaign

For the first time ever, international sporting goods manufacturer adidas has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands to provide the the most diverse and all-encompassing glimpse into the brand ever.

MetropolitanRepublic boasts 7 accounts in 6 months

MetropolitanRepublic has knotched up its seventh account in six months with the recent awarding of the Wimpy advertising account to the agency.

New Cannes Lions accolade

The organisers of the Cannes Lions International Festival of Creativity, the world's largest and most prestigious international annual awards and gathering of creative advertising and communication industries, will inaugurate a new accolade at this year’s event - The Lion of St. Mark.

No rain on the Loerie parade

This year the organisers of the Loerie Awards have decided that they are not prepared to take a chance on rain making the event a wash-out. Margate, KwaZulu-Natal’s South Coast will again play host to the annual Loerie Awards but this year it will not take place in September but from Friday 27 July to Monday 30 July 2007.

Creating the exceptional: the champagne of Investment Banking

Playing out like a short film, ABSA’s new Investment Banking commercial is the tale of a vigneron creating champagne. From seed to harvesting to uncorking...

Buddy becomes “enlightened”

The spokesdog for Toyota SA, Buddy the outspoken brindle boxer, features in the new campaign for Yaris Zen, created by Draftfcb’s team of executive creative director, James Cloete, Tian van Heever, David Mthembu and Liam Galt. Bouffant’s Dean Blumberg directed the TV commercial

Tackling the “one-hit wonder’

Investec Asset Management’s fun "one-hit wonder’ campaign deliberately breaks away from anything seen before in the traditionally conservative industry sector, says John Davenport, creative head and co-founder of Ireland/Davenport.
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