Start investing in programmatic video

While ‘programmatic’ is a word that scares media owners and media agencies alike, it’s slowly moving towards becoming a global standard in digital advertising...

Seriously surreal

South African Breweries’ #BeTheMentor campaign, conceptualised by creative agency Joe Public, went live in November 2015. The ad encourages people to serve as mentors...

Hunting the Killer Idea

Over the past year I’ve been hunting the killer idea. It was originally meant to be a simple journey, but soon mutated into an...

The future of storytelling

Two key themes emerged from this year’s edition of the annual inspiration station, Design Indaba: empathic design and storytelling. Design Indaba 2016 was back at...

Make stories that move

Amie Mills, senior digital producer at Saatchi & Saatchi London, was drawn to the idea of interactive storytelling at a young age. At seven...

Admit One: finding the ‘truth’

At the recent PromaxBDA Africa Awards, held at the Maslow Hotel in Sandton in November 2015, Johannesburg-based production house Admit One took the gold...

Five trends for SA advertising

For the advertising and marketing communications industry this year, there are five distinct trends that every creative and strategist need to focus on, to...

What is the African Aesthetic?

On a recent shoot which took me to Ghana, having already filmed in several countries on the continent before...

Sunu and M&C Saatchi Abel collaborate on charming new Bakers’ spot

After a successful creative collaboration on Freshpak Rooibos earlier in 2015, Sunu says that he couldn’t resist the opportunity to work with the 2015...
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