Get Active given the go-ahead to get SA off its ass

At the start of the New Year, Virgin Active kicked off its ‘Get off your ass’ campaign to tie in with the banal resolutions...

Saving the earth by banking glass

Comparing recycling to banking, and animated by glass bottles that, once recycled, build a better country. This is the premise of The Glass Recycling Company...

Kiss and create a stir in Kenya

In January Coca-Cola launched its largest global campaign in almost a decade. The campaign in South Africa was launched early in March and is known...

In defence of dialogue

Dialogue-driven ads are an endangered species in South Africa. Out of 10 boards Egg Films receives, it’s rare for more than two to be...

Buckle up for this impact

Pulling at your heart strings with ‘the first kiss’ the latest Western Cape Government’s ad gently sways you into that frame of nostalgia and...

Why I have built myself a lot of pigeon-holes

I was asked to write an opinion piece on pigeon-holing directors. It’s a subject close to my heart, primarily because being pigeonholed is boring....

Start investing in programmatic video

While ‘programmatic’ is a word that scares media owners and media agencies alike, it’s slowly moving towards becoming a global standard in digital advertising...

Seriously surreal

South African Breweries’ #BeTheMentor campaign, conceptualised by creative agency Joe Public, went live in November 2015. The ad encourages people to serve as mentors...

Hunting the Killer Idea

Over the past year I’ve been hunting the killer idea. It was originally meant to be a simple journey, but soon mutated into an...

The future of storytelling

Two key themes emerged from this year’s edition of the annual inspiration station, Design Indaba: empathic design and storytelling. Design Indaba 2016 was back at...
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