Kiss and create a stir in Kenya

In January Coca-Cola launched its largest global campaign in almost a decade. The campaign in South Africa was launched early in March and is known...

In defence of dialogue

Dialogue-driven ads are an endangered species in South Africa. Out of 10 boards Egg Films receives, it’s rare for more than two to be...

Buckle up for this impact

Pulling at your heart strings with ‘the first kiss’ the latest Western Cape Government’s ad gently sways you into that frame of nostalgia and...

Why I have built myself a lot of pigeon-holes

I was asked to write an opinion piece on pigeon-holing directors. It’s a subject close to my heart, primarily because being pigeonholed is boring....

Start investing in programmatic video

While ‘programmatic’ is a word that scares media owners and media agencies alike, it’s slowly moving towards becoming a global standard in digital advertising...

Seriously surreal

South African Breweries’ #BeTheMentor campaign, conceptualised by creative agency Joe Public, went live in November 2015. The ad encourages people to serve as mentors...

Hunting the Killer Idea

Over the past year I’ve been hunting the killer idea. It was originally meant to be a simple journey, but soon mutated into an...

The future of storytelling

Two key themes emerged from this year’s edition of the annual inspiration station, Design Indaba: empathic design and storytelling. Design Indaba 2016 was back at...

Make stories that move

Amie Mills, senior digital producer at Saatchi & Saatchi London, was drawn to the idea of interactive storytelling at a young age. At seven...

Admit One: finding the ‘truth’

At the recent PromaxBDA Africa Awards, held at the Maslow Hotel in Sandton in November 2015, Johannesburg-based production house Admit One took the gold...
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