Knowing your viral potential is key to marketing success

Priscilla Kennedy, founder of, says that now is the time to experiment and embrace video within a business environment

Hassle free music solution for advertising agencies

We all know the stresses involved in getting the perfect song to add that extra special effect when creating an unforgettable advert. Why settle...

Admit One: finding the ‘truth’

At the recent PromaxBDA Africa Awards, held at the Maslow Hotel in Sandton in November 2015, Johannesburg-based production house Admit One took the gold...

Sanlam celebrates 100 years with Born Today film

Born Today was filmed, finished and flighted on 8 June, in the space of 12 hours

One night, one song, one channel, one life

The Artist is a new TV promo For SABC1 depicting a continual dialogue between the two worlds of television and culture. The story is...

From the producer’s mouth: Natalia Segerman

We chat to Sketchbook Studios’ producer Natalia Segerman about what it was like growing up with a famous father, her career highlights and challenges,...

South African children join the #MeToo movement

A collaborative campaign between McCann Worldgroup Johannesburg, Picture Tree and the TEARS Foundation

Female filmmakers must grab opportunities in 2017

As we rush headlong into 2017, it is amazing that the obvious inequalities within the film industry in terms of the lack of representation...

Collaborate to win awards – and consumers

The main trend in the world today is collaboration. Particularly in the world of advertising. This was no more apparent than at the Cannes...

The culmination of creativity

“The common thread between all the award-winning South African work was most definitely that of being authentically African, and showcasing what that means for...
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