Preparing the creative industry for the future of work

How do you prepare the current generation of advertising and marketing students for a world in which artificial intelligence and robots threaten their future...

First 4DX campaign flights in Joburg

Whether 4DX is the future of cinema is up for debate, but for now it has arrived and is shaking things up. The first...

A great idea is nothing without a well-crafted pitch

As co-producer of Adventures in Zambezia, Khumba, and most recently the Triggerfish Story Lab, I have had the privilege of being front and centre...

Advertising trends for 2018: It’s a virtual world

2018 will see more immersion by marketers in the virtual world.

What is the African Aesthetic?

On a recent shoot which took me to Ghana, having already filmed in several countries on the continent before...

The road to inner peace runs from Cairo to Jozi release of the movie,...

With the business of everyday life, we all need some timeout to reconnect with our inner peace. While others can afford a little getaway...

Thuthuka celebrates a decade of educating youth

After reaching its decennial milestone in 2016, a South Africa non-governmental organisation, Thuthuka Bursary Fund celebrated ten years of educating youth. It sought a...

Dani Hynes recreates life’s most important moments for new ABSA

As part of an extraordinary online brand film campaign, Egg Films’ director Dani Hynes wrote and directed nine short brand films for ABSA’s new...

Shining a light on everyday workers

“We wanted to bring to light what’s done in the dark – giving praise to those who might think they aren’t being seen.” –...

How Viceroy’s latest campaign had the team from Egg Films “dreaming in diamonds”

Distell recently partnered with creative agency Singh&Sons and Egg Films to produce the 'Perfect Blend' campaign
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