Nielsen: SA spend on advertising and sponsorships totals R45-billion

Brand spend on advertising and sponsorships last year totalled to a hefty R45-billion investment into the South African market

The Association for Communication and Advertising seeks CEO

A vacancy exists for a dynamic individual who is passionate about the business of marketing

MultiChoice Group appoints The Media Shop as its new media agency

From 1 July 2018, The Media Shop will be MultiChoice's new media agency replacing Mindshare

Net#work BBDO wins Primedia Broadcasting account

Net#work BBDO has been awarded the Primedia Broadcasting advertising account for flagship radio stations 702 and 947. In addition to these, Net#work BBDO will...

The future of marketing is data-driven, creative, and people-based

Digital advertising is set to become more personal, with data companies set on allowing them to target highly relevant messages at an individual level

APEX awards 2018 jury announced

Drawn from strategy, digital, creative, research, media, marketing as well as agency heads is the list of judges for Apex 2018

All content strat needs to include short form video

Short form digital video has now become the primary source of news for younger audiences

SA creatives selected as judges for Cannes Lions 2018

It’s that time of the year when world’s best creatives come together

Hellocomputer partners with Umuzi to drive transformation

Hellocomputer has partnered with Umuzi to establish a Creative Programmer Learnership

Independent South African research reveals cinema ads deliver strong ROI

Karen Bailey's analytic studies have revealed that digital and cinema demonstrated the best ROI across all brands and categories
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