A smart app is painting the town red

South Africa, brace yourselves for an app that could finally see that illegal dumping site outside your house cleaned up. Smart Citizen is the brainchild...

An African experience virtually as smooth as Amarula

Distell’s Amarula have created a 360 degree virtual reality (VR) safari through Africa that explores the continent’s incredible beauty in their latest commercial. With...

Let’s be faster out the blocks on telling our sports stars’ stories

For a sports-mad nation, our advertising industry tells remarkably few of the stories of arguably our country’s biggest celebrities – our sports stars. To see...

Dani Hynes recreates life’s most important moments for new ABSA

As part of an extraordinary online brand film campaign, Egg Films’ director Dani Hynes wrote and directed nine short brand films for ABSA’s new...

Collaborate to win awards – and consumers

The main trend in the world today is collaboration. Particularly in the world of advertising. This was no more apparent than at the Cannes...

Louder than words

New Balance (NB) has launched their first global lifestyle creative platform: ‘Numbers speak louder than words.’ Fashioning a fully integrated creative space for NB...

Hip hop heads back to the hood

Producer Dave Thompson has worked with artists Alicia Keys, Avril Lavigne, Bob Dylan, Britney Spears, Bruce Springsteen, Christina Aguilera, David Bowie, Elvis Presley, Guns...

Dunlop Tyres take you anywhere your imagination will go

Henry Ford’s dream of providing every man with an affordable car was based on one simple principle: “The human condition has an uncontrollable need...

Merry go music

KFC initiates the return of “It’s Finger Lickin’ Good” in its latest TVC featuring the song ‘Good Vibrations’, which turns Church Square in Cape...

A legend and a car brand make music together

Storytelling is how great advertising has always evoked emotion for great brands. Call it branded entertainment, content marketing, or character-driven content; if it moves...
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