On 7 April 2016, at an event held in Sandton, Johannesburg, the Annual Creative Circle Awards were held. Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the SA advertising industry. Throughout the year SA adverts are awarded monthly and annually the organisation rounds up the top local ads. Here are the 2015 winners:
Best of Integrated
1. Chicken Licken Bang Bang Mix ’15 Bucks’ by Network#BBDO
2. Sanlam ‘One Rand Family’ by King James Group
3. Smirnoff Ice Double Black ‘Explore the Night’ by J.Walter Thompson
Best of Print
1. Trivial Pursuit ‘Close but No Wedge’ by Publicis Machine
2. City Lodge Hotels ‘A Room for Everyone’ by TBWA\Hunt\Lascaris Johannesburg
2. Doom Insecticide ‘Sexy Times’ by TBWA\Hunt\Lascaris Johannesburg
3. Channel O ‘Youth Day’ by Black River FC
Best of Film
1. Santam ‘One-of-a-Kind’ by King James Group
2. Volkswagen Touareg ‘Moments’ by Ogilvy & Mather Cape Town
3. Dialdirect ‘The Notebook’ by Joe Public
Best of Digital
1. ‘Get me to 21’ by MullenLowe
2. PASSOP ‘Give Refugees back their humanity’ by NATIVE VML
3. Salvation Army ‘#TheDress’ by Ireland/Davenport
Best of Outdoor
1. Land Rover Surround Camera System ‘See Every Thing’ by Y&R South Africa
2. Volkswagen Amarok ‘The 1 Ton Coupon’ by Ogilvy & Mather Cape Town
3. Lexus LS’s Pre-collision System ‘The Billboard that Knows What You’re Thinking’ by FCB South Africa
Best of Experiential
1. Volkswagen up! ‘The Test Ride’ by Ogilvy & Mather Cape Town
2. Dimension Data ‘Bringing the world to the ABSA Cape Epic’ by OwenKessel Leo Burnett
3. Chicken Licken Bang Bang Mix ‘Analyst’ by Network#BBDO
Best of Radio
1. Flight Centre Student Flights ‘Travel before it’s not fun anymore’ by TBWA\Hunt\Lascaris Johannesburg
2. Lucozade ‘Give Me Strength – Night Before The Project’ by Ogilvy & Mather Johannesburg
3. Doom Insecticide ‘Sexy Times’ by TBWA\Hunt\Lascaris Johannesburg