From 1 July 2018, The Media Shop will be looking after the MultiChoice brands, focusing on media buying, planning and strategy, as well as other media-related services.
“We’re building a new digital future for the MultiChoice Group, and need an agency who can bring a fresh and more edgy approach with a better overall return on our media spend. The Media Shop are completely aligned to our new strategic vision, and we’re looking forward to working with them to bring that vision to life,” said Conrad Shezi, executive head of Marketing, MultiChoice South Africa.
Shezi also extended thanks to Mindshare: “We want to thank our previous media agency, Mindshare, who have been excellent partners to us over the years. They helped us to launch new packages and services like Showmax, grow our Compact and Access customer base, and launch a number of products.”