South Africa’s number one kids’ channel celebrates ratings success

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Cartoon Network, South Africa’s leading kids’ channel, has exceeded its own expectations with the broadcast of Power Rangers: Clash of the Red Rangers movie. On 10 March, close to 171 000 kids aged 4 to 14-years-old tuned in to the ground-breaking movie, giving new meaning to the word “blockbuster!”

With the highest performance ever for a Cartoon Network show, Power Rangers: Clash of the Red Rangers outperformed even free-to-air channels in South Africa during the 08h20 to 09h09 slot.* The resounding success of the show follows Turner Entertainment’s consistent impressive performance across its movie and series offerings.

Cartoon Network is home to some of the most popular kids programmes in Africa. Leading the pack is Power Rangers Ninja Steel in first place, newly launched OK KO: Lets’ Be Heroes! in second place, Ben 10 in third place, followed closely by Teen Titans Go!. To further cement its place at the top, Turner’s exciting partnership with Mediamark is geared to create opportunities for advertisers to tap into top-rated shows and movies.

  • Cartoon Network and Boomerang rank the #1 and #2 Pay TV Kids channels respectively for kids 4 to 14-years-old in March 2018**
  •  Turner Kids multiplex has remained #1 for Pay TV channels targeted at kids 4 to 14-years-old for 33 consecutive months in South Africa***
  • Cartoon Network was named “The coolest kid TV channel” and “2nd coolest TV channel” including adult channels in 2017 in the Sunday Times Generation Next youth survey
     

    * Source: AGB Nielsen South Africa TAMs Data, National Universe, Kids 4-14, Sat 10 March, 08:20-09:09

    ** Source: AGB Nielsen South Africa TAMs Data, National Universe, Kids 4-14, March 2018, 06:00-20:59

    *** Source: AGB Nielsen South Africa TAMs Data, National Universe, Kids 4-14

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