Effective digital and social media strategies for film workshop


Destiny Media will be hosting an exciting workshop on 23 March at Big Fish Film School. The workshop titled Effective Digital & Social Media Strategies for Films is aimed at assisting filmmakers and producers to better understand and utilise digital and social media elements in developing effective marketing campaign for their feature film.

The workshop will include among others the following topics:
1. Exploring the digital and social media ecosystem
2. Core social media concepts – Engagement, visual content, social media posts, using hashtags strategically, virality etc.
3. Learn how to choose the most important digital and social media platforms
4. Social media management tools
5. Elements of a digital and social media strategy
6. How to develop a tactical plan
7. How to develop a digital and social media calendar
8. Art & Science of a social media post
9. Growing your social media community
10. Measuring the success of a social media campaign
11. Promoting films and building brand You in the digital and social media world
12. Legal framework – can’s and cannot’s

Date: 23 March 2017
Time: 08h30 to 16h30
Venue: Big Fish, Milpark Joburg

Book your tickets.

For more details and bookings email keabetswe@destinymediaafrica.com or call +27 11 050 1312

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Chanelle Ellaya
Chanelle Ellaya is the editor of Screen Africa. She completed her BA Journalism degree at the University of Johannesburg in 2011. While writing is her passion, she has a keen interest in the media in various capacities. Chanelle is an avid social media networker and a firm believer in the power of social and online networking. Between writing and tweeting, she finds time to feed her love for live music.


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