Newly added to Netflix’s streaming library is the South African action-romance Hard to Get, from first-time feature director Zee Ntuli, and producers Junaid Ahmed and Helena Spring.
Shadow and Act reported that Netflix only buys from a handful of distributors around the world and so AAA Entertainment (who represent Hard to Get) subsequently needed to sign a worldwide distribution deal with FilmBuff who in turn negotiated the US SVOD rights with Netflix. This is the first deal through FilmBuff and AAA Entertainment, who expect many more to come.
The film tells the story of TK, a handsome young womaniser from a small community who falls for a sexy, reckless young thief named Skiets. Thrust into Joburg’s criminal underworld, TK realises that his best bet is to trust her and hang on for the ride she takes him on.
AAA Entertainment head of Sales Mayenzeke Baza says, “AAA Entertainment is the only film sales company out of Africa representing our continents films at film festivals and markets around the world. We are finding new buyers and audiences for African films around the world and excited at this first deal with Netflix for one the films we represent and confident there are many more to come for the tittles in our catalogue.’
Pascal Schmitz head of Acquisitions added, “Hard to Get is a very well made genre film… and we are encouraging African filmmakers to make more films of this nature as they travel well without needing A-list international cast to sell them.’
