Yahlive has announced the launch of its first free-to-air 4K channel, Fashion One 4K,
in the Middle East and North Africa (MENA) region. Providing Yahlive’s audience with
an immersive viewing experience, the new 4K channel presents four times the
clarity of current high-definition broadcasting.
The introduction of new 4K channels in the MENA region represents the dawn of the
next generation of TV content and quality. Yahlive’s viewers can now enjoy the
highest viewing quality of premium Fashion programming that was all shot in 4K
resolution. Fashion 4K is part of the Fashion One television network and is the first
television channel being broadcast in 4K that is dedicated to fashion, entertainment
and lifestyle.
Fashion One has been upgrading its production format from HD to Ultra HD since
2014 and now owns an extensive library of Ultra HD content with 100% content
rights. Fashion One 4K currently carries the latest fashion and entertainment
content such as new seasons of the active lifestyle series Model Yoga,
the global culinary adventures of Fashion On A Plate, and the
sustainable fashion docu-series Eco Fashion. With the launch on
Yahlive, Fashion One 4K now has access to millions of viewers in the Middle East on
top of the previous coverage over Asia, Europe and Americas.
Commenting on the launch, Sami Boustany, CEO of Yahlive said: “Yahlive provides
broadcasters with cutting-edge transmission solutions and a platform to connect
with communities near and far. With only two months into the new year, we have
already accomplished a great milestone for our industry and customers alike. The
roll out of our first free-to-air 4K channel in the region reflects our readiness and
commitment to deliver the best content and quality to audiences in the region and
providing them with immersive real-life viewing experiences. With 4K TVs gradually
becoming more affordable and available, we believe viewers in our region should
have access to relevant content and superior quality without having to pay a
premium for it.’
