Nigeria to produce local version of “The Price is Right’


FremantleMedia International (FMI) and Genesis Studios have announced a
partnership to bring a local version of the classic game show format The
Price is Right
to Nigeria. The deal will see Genesis Studios produce three
series of the show, taking the total number of adaptations of the format to 41
versions worldwide.

Anahita Kheder, SVP Middle East, Africa and South Eastern Europe FremantleMedia
said, “After the huge success of Idols, Got Talent and The X
in Nigeria, we have high hopes for The Price is Right and
we are looking forward to working with Genesis Studios to bring our heritage
format to life. The Price is Right continues to be hot property. The
legendary US version is now into its 44th season and is still attracting huge
audiences, just last year each episode averaged 5.4 million viewers per episode,
making it the number one daytime show on CBS’

Olatunbosun Olaegbe, managing director, Genesis Studios said, “We have been
looking for a world class game show that would engage and entertain the entire
family. The Price is Right is the perfect format for us and we know it
will be a big success in Nigeria”

Abraham Praise, The Price is Right project director, Genesis Studios
said, “The Price is Right is a long running and successful format and we
can’t wait to adapt it in Nigeria and see the latest territory contestants come on
down to play.’

The US version of The Price is Right is the most successful gameshow
in television history. The format features contestants as they are invited to take to
the stage and use their shopping knowledge in a bid to guess the correct price of
everyday objects. With a charismatic host, an electric atmosphere, crazy games
and life changing prizes up for grabs, The Price is Right is a game of
non-stop excitement.


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