Cinemark’s newly appointed marketing assistant, Nobahle Nomamiya Setlogelo, is a
media and entertainment enthusiast who thrives on personal development and
personal excellence.
“My function involves PR, assisting in developing and maintaining Cinemark’s brand,
more particularly in the B2B marketplace. I play a role in working towards
increased and more relevant coverage in industry journals and websites too’,
Setlogelo explains.
Her role also includes corporate identity and branding (creating and reinforcing
brand awareness among staff and clients); working on the Cannes Lions advertising
festival (providing support in devising and implementing effective marketing
strategies to deliver on the mandate of the company as the official South African
representative); assisting in developing and maintaining appropriate sales tools to
ensure accurate information is consistently available for the sales process and
marketing strategy (implementing the department’s marketing strategy, ensuring
the marketing function performs within set financial measures and ensuring ROIs on
executed campaigns).
As someone who conducted brand activations and promotions on weekends and
during holidays while a student, Setlogelo has worked her way up from a
receptionist towards a qualification in Media Practice. She says, “I think what makes
me stand out is that I am not afraid to try new things and to put myself out there. I
believe that is a valuable asset’.
