ChyronHego announced that it has forged a partnership with Hybrid, a manufacturer
of virtual reality and robotics solutions for the digital media and broadcast
industries. Under the OEM agreement, ChyronHego will work with Hybrid to develop
and market solutions based on Hybrid’s line of advanced tracking and trackless
virtual studio and robotic camera head technologies.
“Virtual and augmented reality solutions for broadcasting have existed, in various
forms, for several years, but only recently has the technology advanced enough to
provide a truly viable and photo-realistic option for the studio environment,” said
Kevin Prince, senior vice president, business development, ChyronHego. “With the
Hybrid solutions, we’ll be able to fill an important product niche and offer our
customers technologies for building extremely compelling, visually striking, and
realistic sets.”
Through the partnership, ChyronHego will serve as an OEM for Hybrid’s technologies
but retain the Hybrid branding and positioning for the Neon (trackless) and Krypton
(tracking) virtual set solutions. ChyronHego will act as the primary sales and
marketing organisation for the Hybrid products, and Hybrid will work closely with
ChyronHego to continue developing the products in alignment with ChyronHego’s
overall strategy for virtual and augmented reality solutions.
More information about the full ChyronHego product family is available here.
