SA’s digital agency of the year


For the seventh year running, the National Review of Communication and
Advertising Agencies has awarded South African digital agency Gloo with the
coveted title of AdFocus Digital Agency of the Year.

Creative and business performance, business retention and relationships,
training and industry recognition, as well as the level of social investment and
BEE rating are aspects taken into consideration when agencies are judged and

According to David Furlonger, editor at AdFocus, the quality of entries in this
category has improved each year and mentioned that Gloo has earned its
standout winning position.

“Success doesn’t come by accident. To be the best, you must make it happen.
And this is why Gloo is the 2013 AdFocus Digital Agency of the Year,’ added

The jury said that they were “impressed by the agency’s ability to design added-
value business solutions: online systems that manage branding and promotional
content between franchises; mobile platforms offering travel deals to
consumers; and helping banks re-invent their business.’

Recognised as South Africa’s most awarded digital agency, Gloo adds this
achievement to an array of accolades. In the past eight years it has attained an
astounding 83 Loeries, including two Grand Prix Awards.

Pete Case of Gloo concluded: “It’s almost unbelievable that we’ve managed to
win again at AdFocus. Thank you to the judging panel for recognising the hard
work we’ve put in this year. A large amount of team work and tenacity sits
behind most of our work. So, huge credit to our teams who help us keep agile
and consistent in this fast-moving category and help us ideate ahead of the
curve for our clients.’

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