Writing for radio


The Writers’ Guild of South Africa (WGSA) presents a workshop on writing for radio on Saturday 31 August at 09h00 to 15h00 in Johannesburg.

Unlike television or film, radio is totally reliant on the sense of hearing to grab and keep an audience’s attention and requires a different skill set to small- or big screen writing.

The workshop covers:

  • What radio writing is
  • Different types of radio writing, such as commercials, edutainment, radio drama and soaps, PDAs and more
  • How to pitch and increase your chances of getting work
  • Your voice versus the client’s brief
  • Writing for a non-English audience
  • Introduction into Radio Production (technical)

Lynn Joffe, CEO and creative director of Creatix, a creative collaboration of radio, edutainment and music production specialists, presents the workshop. She has created campaigns for South Africa’s top advertising agencies such as TBWA/Hunt/Lascaris, Mortimer Harvey, The Agency, Herdbuoys, Y&R and Grey Worldwide.

Joffe formed Creatix in the 1990s in response to an industry need to take vernacular radio production to the mass market on their terms, on their turf and in their language.

WGSA members, affiliated members from LAMP and SASFED and students with a valid student card pay R150 and non-members can attend for R300. All payments must be made in advance.

Bookings are essential at admin@writersguildsa.org and will close on Thursday 29 August at 17h00. The event takes place at 125 3rd Street, Linden in Johannesburg.

Visit www.writersguildsa.org for more information.


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