Canon is preparing for its biggest ever presence at IBC, the leading global trade show for media and broadcast professionals held in Amsterdam, the Netherlands, in September.
Covering a full 432m2, the stand will be a clear demonstration of the company’s on-going and expanding commitment to the broadcast industry and will display Canon’s complete range of world-class products, including more than 75 lenses, as well full HD and 4K camera solutions.
Canon’s Cinema EOS System, XF and XA cameras will all be available to touch and try on the stand, along with a complete range of Canon television and cinematography lenses. Showcasing Canon’s heritage as a manufacturer of optics, visitors will have the opportunity to experience first-hand the huge range of options on offer. Technical demonstrations will showcase other unique capabilities of Canon’s line-up, including the incredible low light performance of Cinema EOS cameras.
Ken Koyama, deputy head of Professional Imaging Group, Canon Europe, said: “Last year’s IBC was our chance to introduce Canon’s expansion into 4K to the European market. This year we’re focusing even more on fully demonstrating not only the capabilities of new 4K technology, but how the breadth of Canon’s overall range enables production of first class content at all levels.
“We’ve been listening to a huge range of voices from the industry, which have been telling us that content creators are looking for tools that allow them to really express their creative visions, so we have continued to add features to our products that enable them to be more expressive. At IBC we will demonstrate the full range of Canon’s products and help visitors to identify and take their next creative step through the latest innovations in broadcast technology.’
In addition to Canon’s on-stand experts, a selection of independent industry professionals will also be on-hand to present on an exciting array of topics, sharing their experiences of using Canon products and answering visitors’ questions.