At IBC Avid will advance the next phase of its strategic vision, building on its “Avid
Everywhere’ vision that was revealed at NAB 2013.

In addition Avid will announce enhancements to its industry leading creative tools and
management solutions.

Avid will present its range of professional industry-leading production asset
management, media asset management, storage, graphics, video editing and audio
mixing solutions that enable creative professionals to deliver higher quality, inspiring

The company will also outline its ongoing commitment to creating the most fluid end-to-
end, distributed media production environment in the industry.

At IBC Avid will reveal major enhancements to its line of Media Enterprise solutions with
announcements for on-air graphics; ingest and playback; and shared storage.

Avid’s creative toolset will also be showcased, including the latest versions of the
industry-standard pro audio and pro video editing solutions, Avid Pro Tools 11 and Avid
Media Composer 7, that were released at the end of June. Visitors to the Avid stand will
hear from leading audio and video editors about how they’re using these tools to deliver
their creative vision.

Positioned as the new standard for audio production, Pro Tools 11 redefines
professional music and audio production for today’s workflows. From all-new audio and
video engines and turbocharged 64-bit performance, to expanded metering and new HD
video workflows, Pro Tools 11 enables you to take on the most demanding sessions and
maximise your creativity – without holding anything back.

Media Composer is the most widely used NLE for professional film and video editing.
With Media Composer 7, you gain accelerated high-res-to-HD workflows, automated
media management, and Interplay Sphere for Mac support, extending real-time
production everywhere. Users will be exposed to the fastest file-based media workflows,
ACE-certified tools, and the most trusted media management in the industry.

Avid Interplay Sphere opens the new frontier of universal connectivity for news, sports,
and video production, letting you craft better stories from where they’re actually
happening with a full range of media access and collaborative capabilities. Whether
working on a news story across town or a sporting event across the world, Sphere
gives editors, reporters, and videographers the ability to ingest, edit, and move media
fluidly between story site and production facility.

Requiring only a NewsCutter or Media Composer editor and an internet connection to an
Interplay Production workgroup, Interplay Sphere connects multiple remote editors
simultaneously, letting them combine footage from the scene with material on the
Interplay Production system. For quick turnaround, proxies of finished edits can precede
upload of full resolution media, all becoming available to everyone in the facility or the
field in one simple, transparent process.

Finally at IBC, Avid will highlight how its global media enterprise customers are
experiencing increased ROI and productivity by implementing integrated workflows that
enable seamless and faster collaboration and transparent visibility of their assets.


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