In a first for South Africa’s Pendoring Advertising Awards, to take place in September, there will be two panels of judges to determine the most creative and outstanding advertising work in the country.
Sue Anderson (co-executive creative director of Crispen, Porter and Bogusky in Los Angeles, in the US) will head both panels as the international judge.
Anderson, a South African who started her career as a copywriter at BLGK and later became creative director at TBWA Hunt\Lascaris in Johannesburg, furthered her international career when she seized the opportunity to work at Wieden + Kennedy in Amsterdam.
TBWA\Chiat\Day lured her to New York to work on Coca-Cola, Honda and Lego. It is here that she also handled the global account of the world famous Swedish export, Absolut Vodka, where she managed to grab the imagination of many creatives with her futuristic “Absolut Greyhound’ campaign.
Anderson boasts of a list of sought-after world-famous advertising awards, including six Cannes Lions, One Show Pencils, Clios, Effies, DA&Ds and Epicas. She currently heads the Microsoft account in Los Angeles.
“My focus for this year’s Pendoring Awards will be on good ideas and the execution of the ideas,”says Anderson, “as the drive that South Africans possess is a unique attribute on the world market. When we want to do something, we do it until someone stops us. Ideas are still king no matter what language you speak or where you’re from. Language and circumstance merely inspire and shape them. Any good idea used in outstanding advertising must be able to capture the human spirit and it must be beautifully executed.”
Franette Klerck, Pendoring’s general manager, says: “Sue Anderson is an outstanding candidate to serve as international judge as she already knows what it means to have reached success through of hard work. She has the determination that’s needed to be at the top of your game in the advertising industry, and it is a great privilege for us that she accepted our invitation to be on both our judging panels this year. Pendoring identifies with pioneers who deliver top quality work in the industry who command respect with the creative work they deliver, and who also inspire others in the field. Anderson is definitely one such individual.”
The rest of the panel who will judge the Afrikaans categories with Anderson are:
Theo Ferreira: Executive Creative Director of Aqualine,
Leon Jacobs: Executive Creative Director of Joe Public Cape Town,
Jerry Mpufane: CEO of Jupiter Drawing Room Johannesburg,
Ricardo Botha: Executive Creative Director of Etiket,
Reinher Behrens: private consultant,
Mariana O’Kelly: Creative Director at Ogilvy Johannesburg,
Aaron Harris: Creative Director at Draftfcb Cape Town,
Marias Janse van Rensburg: Executive Creative Director at Dojo115,
Konstant van Huyssteen: Creative Group Head of 99c Communications,
Antoinette Johnson: copywriter at M&C Saatchi Abel
The overall winner in the Afrikaans categories will be honoured with the Prestige Award, which includes an overseas study tour worth R50 000. The advertiser that commissioned the winning campaign will receive free advertising space and airtime to the value of R2.2 million.
The panel of judges of the Truly South African categories will hand over a cash prize of R20 000 to the overall winner of this category as part of the Umpetha award.
The judges who will have to make this decision with Anderson as part of the Truly South African panel are:
Festus Masekwameng: Executive Creative Director of Mojo MotherRussia,
Xolisa Dyeshana: Executive Creative Director of Joe Public Johannesburg,
Grant Sithole: Creative Director at Draftfcb Johannesburg,
Kamogelo Sesing: Creative Group Head of TBWA Hunt\Lascaris,
Tseliso Rangaka: Creative Director at Ogilvy Johannesburg,
Ernest “Ray-Ray”Mphande: Creative Group Head of MetropolitanRepublic,
Theo Ferreira: Executive Creative Director of Aqualine,
Leon Jacobs: Executive Creative Director of Joe Public Cape Town,
Jerry Mpufane: CEO of Jupiter Drawing Room Johannesburg
Entries for this year’s awards can be submitted at www.pendoring.co.za. The closing date for entries is 15 July.
The judges will deliberate the entries in Johannesburg on 15, 16 and 17 August, and finalists will be announced on 27 August. The winners will be announced at a glitzy gala event on 20 September at CTICC (Cape Town International Conference Centre) in Cape Town.
A brand new category for students (Truly South African: Campaign) has been introduced this year, and the overall student winner will walk away with a cash prize of R10 000 and an internship at TBWA Hunt\Lascaris.
