Love Song: the 50-second romcom


Kevin Fitzgerald of Egg Films directed Love Song, Draftfcb’s new TVC for Wimpy and Engen. The super-short romantic comedy features a quirky pickup with some goofy dance moves set to George Harrison’s Got My Mind Set on You, plus a second straw for a milkshake.

“We were looking for the feel-good, underdog-comes-right feeling, the one you get when the star falls in love with the ordinary bloke in the romantic comedy and gives us all hope,’ says Fitzgerald.

“The key element was the balance between the humour of the dance and the delicate moment when she finds herself charmed by his goofiness; balancing the two so that the dance never becomes too slapstick and the romantic moment never becomes too schmaltzy.’

Love Song was conceived by Draftfcb’s Mike Barnwell, Aaron Harris, Scott Fowler and Chris de Villiers, shot by Alard de Smidt and edited by Riot’s Gordon Midgely.

Watch and embed the spot at


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