Liesl Hefkie has been appointed SAfm’s new marketing manager effective immediately. In this role Hefkie will be the custodian of the station’s overall marketing strategy.
For the last seven Hefkie has worked for the SABC Corporate Marketing office. She was in charge and responsible for all the activations, events, campaigns as well as special projects driven by this office for the broader SABC objectives. She also spent close to two years looking after the marketing of 2 SABC Radio Brands (SAfm and Radio 2000), where her love for radio deepened.
Hefkie holds a Bachelor of Arts Degree majoring in Theatre Arts, Design and Production, English Communication & Literature from the University of Stellenbosch.
After spending four years in theatre of the arts undertaking various positions to give her an all-round view of the industry, she then went into advertising where she was appointed as the production co-ordinator for all Above-the-Line executions for both radio and television. This is where the bug for marketing led her to the SABC Corporate Marketing office.
Hefkie is not new to the SAfm family having acted as the marketing manager for the past 11 months. This appointment now makes her stay official.
“Liesl has acquitted herself well while acting and has been instrumental in forging some important partnerships for SAfm and driving some marketing initiatives that will bear fruit for some time to come. She has crafted a Marketing strategy and implementation plan for the new fiscal starting in April. The plan will again benefit SAfm as she strives to create brand awareness and make SAfm a revered brand of some distinction and influence,’ said SAfm station manager Dennis O’Donnell.