Cinemark, the South African representative of Cannes Lions and its affiliates, reports that the Cannes Lions CMO Accelerator Programme with Jim Stengel will give a select group of chief marketing officers and senior marketing directors the opportunity to focus on the key issues brands face in the ever changing communication landscape.
Sponsored by the Mobile Marketing Association, this highly customised two-day programme will run alongside the Cannes Lions International Festival of Creativity, which takes place in Cannes, France from 16 to 22 June.
Jim Stengel is the former Global Marketing Officer of P&G. During the programme Stengel will receive direct input from CMOs and agency CEOs attending the Festival.
As consultant to global brands including Luxottica, Toyota, Dell, Brown-Forman and Yum! Brands, and Adjunct Professor of Marketing at UCLA Anderson, Stengel is uniquely positioned to lead this programme. In 2011, he served as dean of the first-ever Cannes Creative Academy for Young Marketers, a week-long academy for young marketing and brand managers to understand more about the impact creativity can have on their brands.
The emphasis in the programme is on delivering inspirational and actionable training for a small group and takes place in the second half of the festival week. Participants have the opportunity to attend the festival, to watch seminars, see the work and network, before coming together under the mentorship and guidance of Stengel.
The group will talk privately about the work issues they face, with exclusive speaker sessions and bespoke content presented in an intimate learning environment.
Over two days, the sessions will cover topics such as:
- Provocative and actionable insights from brand and agency teams who worked together to win Titanium and Effectiveness Lions that accelerated their brands’ growth
- Building Brand Equity
- Getting The Best From Your Agency
- Unlocking Creative Excellence
- Advertiser Of The Year: The Secret Of Their Success
- Individual CMO ‘Nightmare’ presentations and group work to provide solutions
“Our aim at Cannes Lions is for our delegates to leave inspired, more aware and better prepared for new professional challenges. The launch of the CMO Accelerator Programme will complement our existing tailored academies, allowing us to offer an exceptional and diverse learning programme to suit every career stage,” says Philip Thomas, CEO of Lions Festivals. “Under Jim Stengel’s guidance, participants will benefit from a unique experience.”
Stengel adds: “This unique programme will enable senior marketing leaders to return to their companies better prepared to deliver sustainable and endurable brand value.”
Greg Stuart, CEO, Mobile Marketing Association notes that this learning initiative will provide an open forum for business leaders to discuss and iterate their marketing strategies. “At the heart of MMA’s core mission is to help marketers around the world to strengthen these strategies by becoming ‘brand ready’ for mobile. As such, we are thrilled to join forces with Jim Stengel and Cannes Lions as the exclusive sponsor of the CMO Accelerator Programme.’
The Cannes Lions CMO Programme with Jim Stengel takes place on Friday 21 and Saturday 22 June with a welcome reception on Thursday 20 June. The cost is €3,995 per person and includes a Full Week Registration for the Festival. Interested candidates should email stevelatham@canneslions.com. Space is limited.
