Multichannel pan-African pay-TV broadcaster and content provider M-Net has licensed over 1,000 hours of content to stream on the PanaTV.com platform. PANA TV has picked up a variety of content from M-Net’s diverse portfolio across drama, documentaries, lifestyle and kids’ programming as well as a selection of short films.
Highlights include: award-winning documentary Playing the Enemy (1×60’); epic drama series’ The Wild (208×24’) and Jacobs Cross (105×48’); and series one and two of lifestyle show Cooking with Siba (39×24’), fronted by Sibahle Mtongana, one of South Africa’s most renowned food editors.
PANA TV has also acquired a vast array of popular Nollywood films – formally known as the Nigerian video feature film industry – which is Africa’s largest movie industry in terms of the number of movies produced per year.
Says Daniel Ogbonna, founder, PANA TV: “The partnership with M-Net, one of the largest television networks in Africa, gives us a broader content base that helps us in showcasing the talent in Africa. This is indeed, a fantastic partnership as we unpack the African story to the world.’
Mandy Roger, head of Sales, Acquisition and Business Development, M-Net adds: “At M-Net we look to work with forward-thinking partners who reflect our ethos in promoting African content to new audiences, and PANA TV is a prime example of this.
It is a company that is at the forefront of the online content industry and has grown into one of the fastest growing internet platforms. In making this content digitally accessible we are able to reach international audiences – showcasing the quality of African TV and film production to the global audience and challenging preconceptions. We look forward to building on our relationship with PANA TV to grow African content’s global footprint in the digital space.’
