SABC’s milestone broadcast agreement


The Local Organising Committee (LOC) and the South African Broadcasting Corporation (the SABC) have concluded the broadcast agreement for the production and broadcast of the 29th Edition of the Orange Africa Cup of Nations South Africa 2013.

After months of behind-the-scenes negotiations, the broadcast agreement will entail amongst other elements the following: SABC as a Host Broadcaster of the tournament; The Rights Agreement to broadcast the tournament on radio and television; and Trade Exchange component on SABC Platforms.

The value of the Broadcast Agreement will see the SABC paying the Local Organising Committee a total of R65m in return for the rights to broadcast the 32 games both on radio and television.

When addressing the media, the LOC CEO, Mvuzo Mbebe said: “This is a milestone agreement for the LOC and for South Africa where the SABC becomes the host broadcast for a tournament of this nature. The SABC has proved over the years that it has the capability and the expertise to produce and broadcast international games. SABC has promised us a high quality and seamless audio and visual production and broadcast of the games which will be played across the five host cities from which all other broadcasters will take a feed and then broadcast them to their respective territories and audiences. As the LOC we can assure you that we will provide an exciting platform and a tournament that will surely rise Africa to its feet from which the public broadcaster can convey to the rest of the world.’

At the same media conference, Hlaudi Motsoeneng, the acting chief operations officer for the SABC, said: “The deal with the LOC will reaffirm the SABC’s position as the leading broadcaster for major sporting events of national importance. We have proven ourselves time and again, with the 2010 FIFA World Cup being a prime example, that we have the skills and capacity to broadcast such events.

The SABC is proud that other African broadcasters on the continent and local broadcasters will be receiving SABC’s feed for the tournament. The agreement will also serve both parties in ensuring that the majority of soccer loving fans in South Africa will be treated to world-class African football and commentary in the language of their choice.’


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