South African public service TV channel SABC1 Mzansi Fo Sho has launched its 16 Days of Activism 2012 Campaign with an enlightening song and video offering that features 16 Mzansi artists. The title of the theme song is Think It Over.
A creative partnership between SABC1 and Muthaland Entertainment, the campaign runs from 25 November to 10 December and aims to raise awareness with the channel’s audiences regarding issues of abuse against women and to raise funds for NGOs.
Popular artists featuring in the video song, produced by Amu, include Ishmael, Nthabi, Kabomo, My Selwyn, Teepee, Peanut Gallery, Nolly Nolz, Malik, Nancy G, Proverb, Nothende and Kelly Khumalo. The video will also features a number of SABC1 icons including Lerato Kganyago, Mpho Putini, Boity, Sophie Ndaba, Kedebone Mkhabela, Winnie Modise, Aaron Moloisi and Warrick Stock, among others.
“Our aim through this campaign is to utilise pop culture to raise public awareness regarding these issues and to ultimately change social behaviour,’ says Dichaba Phalatse, SABC1’s portfolio manager responsible for Entertainment.
The song will also receive extensive airplay on SABC1’s sister radio stations during the campaign period.
Other elements of the campaign will include supporting messages by various participating artists and channel icons both on radio and television. The campaign’s twitter handle is @sabc1_16days and the Facebook page is: SABC1 16 Days of Activism Against Women & Child Abuse. The official hashtag for this campaign is #thinkitover.
The song is downloadable at the cost of R5 by sms-ing the words, 16DAYS, to the number 31755. The sms cost is R1.50