Egg Films’ Kim Geldenhuys recently directed an ad for Nedbank Private Wealth called No Stone Unturned.
Working closely with M&C Saatchi Abel executive creative director Gordon Ray, art director Helen Botes and producer Bronwyn Henry, Geldenhuys shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia.
The two lead children were street cast, had never acted before, and didn’t speak English, but both produced memorable performances, with Geldenhuys directing them via a Moroccan actress who acted as the translator.
Paul Hepker, who scored Tsotsi and Rendition, composed the soundtrack. Kobus Loots edited the commercial at Upstairs Post, with BlackGinger handling the online and Searle Street Post the grade.
Watch the spot at http://www.youtube.com/watch?v=lcU56i0SASs.