As per the 2012 Official Rankings released on 13 November by South Africa’s premier brand communication awards – the Loeries – Bouffant is the number one ranked production company in the country.
“We are very excited about our top ranking,’ say executive producer duo Melina McDonald and Lorraine Smit, “and we would like to thank all clients and agencies who have partnered with us to help us reach this coveted spot.’
Although Bouffant is a relatively young company, McDonald and Smit are extremely well respected in the industry and have a reputation for a hands-on approach that ensures that production is always of the highest calibre.
“We owe our recent success to our great group of commercial directors and to the fact that we always say yes when others say no and to the fearless way that the team approaches each job. Bouffant has always gone ahead and just done it. Creativity has and will always remain paramount to the whole team. We won’t take on a job unless we believe we can come up with a clever, creative solution,’ says Mcdonald and Smit.
For this reason the executive producers launched Fringe @ Bouffant, dedicated to nurturing young directing talent in the country, while producing high-end, and often unusual content that pushes the boundaries of content for advertising. Fringe has recently completed virals and experiential projects for McDonalds and Coca-Cola.