The cheeky television commercial featuring a suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping, just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.
Created by Draftfcb Johannesburg, the new advert joins the heroine as she emerges from the shopping centre and bumps into Toyota’s Dakar rally driver, Giniel De Villiers.
Having picked up his car keys by mistake, she decides to drive the even more rugged Dakar Rally Hilux home where she – once again – dispatches her husband to the kitchen to make her a sandwich.
Draftfcb Johannesburg sister company, Hellocomputer, has put together a web site for fans to follow the Toyota team’s progress: http://dakar.toyota.co.za.
View the ad here: The Toyota Hilux ad
