Brand communication awards The Loeries has announced that the author of The Case for Creativity, James Hurman, will take part in a panel discussion via Google Hangout during the Loeries International Seminar of Creativity on 21 September.
Hurman’s recent book, The Case for Creativity, proves the link between creativity and effectiveness using research conducted over many years, and is a must-read for everyone in the brand communication industry.
Case studies in the book prove that advertising which wins creative awards tends to be more effective than advertising in general, and that as advertising gets more creative, it gets more effective. The book highlights how consumers think better of companies and the products they produce, when those companies use more creative advertising. The book has been described by Jonathan Mildenhall, Vice President of Global Advertising Strategy and Creative Excellence at The Coca Cola Company, as “beautiful words of wisdom’ – and it is this wisdom that Hurman will be sharing during the International Seminar of Creativity.
Other confirmed speakers for the seminar at City Hall in Cape Town include the Loeries’ four international jury chairmen: Tony Granger (Y&R, New York), David Nobay (Droga5, Sydney), Chris Lee (Asylum, Singapore) and Alex Schill (Serviceplan Group, Hamburg), plus John Hunt (TBWA\Worldwide) and Ceceila Wogan-Silva (Google USA).
The full-day seminar is open to everyone and tickets can be booked through the Loeries online ticketing system at www.theloerieawards.co.za.