Through the line agency MetropolitanRepublic has announced that Alison Deeb has been appointed group CEO, effective 1 October. With over 25 years in the industry Deeb has extensive experience at leading agencies. Her most recent role was that of CEO of The Jupiter Drawing Room Johannesburg where she shared the MTN account with MetropolitanRepublic for the past five years.
Deeb shares a life partnership with MetropolitanRepublic founder Paul Warner and they have worked very closely for years.
“Alison brings with her the agile ability and know-how to structure the business. Having been asked more and more by clients to have a greater role in creating brand substance and relevance – be it through creative brand stories, digital experiences and shopper marketing touch points – we needed a person who had experience in leading large creative agencies with a global knowledge. Of the forward thinking CEOs we had been in discussion with, Alison was the perfect fit,’ says Paul Warner, strategic creative director and founder of the MetropolitanRepublic group.
