Making the most of your media


At IBC 2012 Avid will demonstrate the largest range of integrated media production technology the company has ever presented at the event. Avid is featuring new and upgraded solutions for advanced asset-based workflows spanning distributed production, multi-platform distribution, server and storage, and video editing/audio mixing solutions, demonstrating how customers in news, sports, TV and post-production can make the most of their media, achieve their creative vision and improve their productivity.

IBC will see the European debut of Avid’s cloud-based, real-time, remote editing solution, Interplay Sphere, and details of early customer adopters.

In addition, the newest developments to Avid’s asset-based workflow solutions including a new Avid Interplay MAM solution package; Interplay Central cloud-enabled web and mobile tools; Interplay Production asset manager; Avid iNEWS release, and the AirSpeed 5000 video server will be revealed at IBC.

Visitors to the Avid stand will see new enhancements to Avid’s suite of industry-leading creative video and audio editing tools, including Avid Media Composer, Symphony, NewsCutter, DS and Pro Tools.

Screen Africa magazine – August 2012


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