All those South African television production companies that have participated at the Rose d’Or Festival over the years will be interested to learn that the European Broadcasting Union (EBU) has acquired the rights to one of entertainment television’s foremost international galas.
The rights will pass to the EBU on 1 August, 2012, when it will begin organising the 2013 Rose d’Or. The EBU will take over the planning, organisation and marketing from previous owner, Ringier AG.
EBU Director General, Ingrid Deltenre said: “The Rose d’Or Festival encapsulates quality and innovative entertainment values, which are at the heart of public service broadcasting.’
She added: “The EBU is very excited to have acquired the Rose d’Or Festival, and looks forward to bringing the event to a large European audience.”
Marc Walder, CEO of Ringier AG said: “The European Broadcasting Union can offer this event the perfect platform for a great future, and I’m delighted about that.”
The Rose d’Or was founded in Montreux, Switzerland, in 1961, where it took place until 2003, when it moved to Lucerne.
Throughout its history the Festival has been an international competition for television entertainment programmes. And it has become a forum for decision makers of the global media community, including producers, executives from independent and public service broadcasters and heads of production companies from more than 40 countries.
The Festival concludes with an awards ceremony, where Golden Roses are presented for the best television entertainment programmes of the year. The Rose d’Or rewards originality, quality and creativity and sets the standard in entertainment television.
The awards and the Festival have evolved alongside the television industry, reflecting trends and developments in the global business.