Adam Howard of Howard Music was recently asked to jazz up a new TV spot that Metropolitan Republic conceived for Castle Milk Stout. The idea behind the ad, which was directed by Giaco Angelini, is “to slow down to savour the moment’
Howard created a darkly sophisticated musical mood and orchestratrated a suitably haunting melody.
Paul Warner was the creative director on the ad while Dale Mullany and Ntsiki Nukwa art directed. The copy was penned by Keith Manning and Mbulelo Nhlapo.
Howard was also asked to manage the musical direction for a big Toyota function held at the Wild Coast Sun. He chose a 17 song spread of percussion, trumpet, piano, bass and guitar.
The “live and unplugged’ sessions featured performances by some of South Africa’s hottest local talents including Louise Carver, Elvis Blue, L’loyd Cele and Loyiso Bala.
“A big shout goes out to In-house Entertainment, who once again did a sterling job to ensure the night went down without a glitch or Gremlin in sight,’ says Howard.
