Agency gets blogging

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Y&R South Africa has officially launched its blog – www.whyweare.co.za. The name was
crowd sourced through Y&R staff countrywide and the suggested name with the most
(staff) votes was selected.

Says Y&R Advertising PR director Michelle Cave: “Why We Are is all about showcasing
our agency’s culture and flavour. Although a global website – www.yr.com – already
exists, it serves a very different purpose. Our blog intends to illustrate what it would be
like to work with us, and what it would be like to work for us.

“It aims to keep the industry regularly updated with our news, including our latest
creative, staff events, thought leadership, interesting things we’ve seen or done,
opinion pieces generated by staff, and commentary on industry issues etc.’

The content will be leveraged via Facebook (YRSouthAfrica) and Twitter (@infoyrsa),
too.

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