To celebrate the 10th anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity on 21 June.
President Clinton will deliver a keynote speech at the event titled: How Advertising Can Help Build a Better World. The President established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.
Grupo ABC, which uses social activism as one of its strongest pillars of action, has sponsored the Clinton Global Initiative, which convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges, since 2009.
Nizan Guanaes, chairman of Grupo ABC, comments: “President Clinton and his Foundation show how we can all act in a thorough and efficient way to improve our lives on the planet. He has a very clear view on how new communication tools are essential to provide well-being and fight the greatest deficiencies in the world today. I’m sure that his address at such a fundamental forum as the Cannes Lions International Festival of Creativity will help provide numerous new ideas and social actions.”
Terry Savage, chairman of Cannes Lions, remarks: “As has been proven by the superb response to the Cannes Chimera partnership with the Bill and Melinda Gates Foundation, our industry is passionate about uniting together and using its unique skills to make the world a better place. President Clinton’s presence at Cannes Lions reinforces the enormous power this industry has to do good. We are honoured to welcome him to the event.”
President Clinton’s speech will take place on Thursday 21 June at 6:45pm to 7.45pm in the Grand Auditorium of the Palais des Festivals, Cannes, France.
To register to attend the 59th Cannes Lions International Festival of Creativity, please visit www.canneslions.com