Expanding into sales


Cape-Town based equipment rental company Photo Hire recently branched into sales
and is now bringing some ground breaking products to South Africa.

According to Photo Hire co-owner and technical advisor Pieter Badenhorst, the
company not only stocks the largest selection of HD SLR cameras from Nikon to
Canon, but is also the best place to purchase camera accessories and add-ons.

“The company is constantly researching and stocking up-to-date, cutting edge
equipment. We are excited to be bringing in some highly anticipated products and
gear for purchase that have recently been launched globally and will be in stock at
Photo Hire.’

This includes the Nikon D4 and D800 cameras, which are setting new standards in
the HD DSLR market, as well as the Nikon Gold DSLR rigs from Redrock Micro.

“Redrock “s revolutionary quality is now available in a limited edition redesign, tying in
with Nikon’s signature look but offering the same Redrock quality and utility function.
It’s the best of Redrock’s construction glammed-up in a special one-of-a-kind design,
with limited stock available.’

Badenhorst continues: “Another product from Redrock is the ultraCage | blue line of
cinema accessories and support gear specifically designed for the Canon C300.
Redrock was exclusively chosen by Canon as provider of rigs, add-ons and
accessories for the C300 and Photo Hire will be stocking them soon. The ultraCage is
the perfect advanced accessory for such an advanced camera and delivers all the
needed accessory support, mechanical stability, adaptability and safety.’

Photo Hire also stocks Kinotehnik LCD View Finders; Fotodiox lens adapters; a large
range of bounces and scrims including leading brands such as California Sunbounce;
Glidetrack camera sliders; award winning lighting gear by Zylight; HyperJuice External
Batteries for Apple Mac computers and laptops; and a full range of HDMI cables,
splitters and variable NDs.

According to Badenhorst, all cameras, products, lighting, accessories and add-ons
are available for purchase or rental.

Screen Africa magazine – May 2012


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