Diversity rules


Commercial post-production specialists Ministry of illusion (MOI) believe that the market is definitely diversifying into a multitude of other areas and that this is a good thing. Whilst television jobs specifically may be a little down on last year, the overall amount of non-television related jobs is growing.

Says MOI’s Gerd Muller: “Clients and brands are looking to diversify and have their campaigns spread across a genre of new mediums in order to maximise their reach. These are noticeable trends such as an interest for post-production related to stereoscopic 3D end product.’

A cross-section of work in various MOI departments include VFX TV commercial work for clients such as Engen, Pick n Pay, Nedbank, Outsurance, Standard Bank and a 3D Mercedes production.

“In the motion design arena we have handled the Grazia media launch, Motorola Razr launch, building projection, and Outsurance’s Kinetic Typography campaign. 3D animation includes the Alcatel One Touch launch and work for Vodacom and Discovery.

MOI has done recent offline work for clients such as Clientele, Edgars and Pick n Pay.

By Andy Stead

Screen Africa magazine – May 2012


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