HTML5 is accelerating the TV world, bringing TV viewers smart and improved content options across their devices. The HTML5-powered Opera TV Store is a complete app store solution for connected TVs and STBs, offering manufacturers and operators around the world a selection of high-quality and easily navigated web apps.
It is optimised for all HD Ready TVs and standard remote controls. With companion screen interaction becoming an increased reality, the Opera TV Store now provides publishers the opportunity to create a companion experience for their app. Opera’s Companion SDK concept helps viewers to turn a smartphone into a smart remote control, making app navigation and interaction extremely easy. Seamless interaction between handset and TV enables the user to seize the full potential of the application. Now, developers can write their own companion apps to create new, engaging ways to interact with their own content.
The Opera TV Store has been enhanced with the ability to display ads, thereby enabling publishers and content providers to inject pre-roll ads and monetise their applications. It now packs in support for WebGL, the emerging web standard that has excited many publishers of graphics-rich content. As an example, game developers can finally bring their WebGL-based games to connected TVs running the Opera TV Store.
Side-by-side applications, now implemented in the Opera TV Store, give viewers a new way to interact with web content without losing focus on the show they are watching.