Loeries and Pendoring ring in changes


South African brand communication awards, the Loeries, are expanding the experience in Cape Town this year, incorporating the Loeries Judging Week and Seminars, as well as welcoming the Pendoring Awards, which celebrate Afrikaans advertising, to the 3rd Creative Week Cape Town.

Says Loeries CEO Andrew Human: “The aim of Creative Week is to promote one of South Africa’s best natural resources – our creative talent. The creative industry is set to become a major sector of our economy and we want to promote the value of creativity in business. This year’s changes will allow marketers and agencies to participate and be inspired by the great work that is being done.’

The 34th Annual Loerie Awards ceremonies will bring Creative Week to a close on Saturday 22 and Sunday 23 September at the Cape Town International Convention Centre. Once again, the very best of Brand Communication will be awarded on the two evenings.

As a new addition to Creative Week this year, the Pendorings will host their awards on the evening of Friday 21 September. The Pendoring Awards celebrate and encourage the use of Afrikaans advertising as well as Truly South African communication.

“As change invariably brings innovation, the Pendoring board and management are very excited about this positive move,” Pendoring GM Franette Klerck says.

“The invitation to become part of Creative Week Cape Town is a feather in Pendoring’s cap as a large number of creatives from all disciplines, as well as marketers and media representatives, are expected to once again flock to the Mother City in September, thus ensuring excellent exposure for Afrikaans and truly South African creative work,” she adds.

The Loeries seminar will include international marketers and creative leaders. This is the first time that the seminar will be held in Cape Town and is a must for everyone in the brand communication industry – marketers and creatives. The seminar takes place on Friday 21 September.

In addition the Loeries Judging Week will move from Johannesburg for the first time, bringing all the country’s leading judges and international jury chairmen to Cape Town for the week.

Judging will run from Monday 17 to Thursday 20 September. Finalists will be announced throughout Judging Week and the finalist work will be on display for Loerie delegates and the public to view.

Entries open on 15 March. All category information, preparation guidelines, entry deadlines and fees will be available from this date on the Loeries website (www.theloerieawards.co.za).


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