Durban FilmMart 2011 Producers Forum Programme


The Durban FilmMart 2011 programme comprises three strands: Finance Forum,
Producers Forum and Africa in Focus.

• Twenty selected projects (10 fiction features and 10 documentaries) will take pre-
arranged one-on-one meetings with potential financiers in the Finance Forum, assisted
by International Film Festival Rotterdam’s CineMart. The documentary aspect of the
Finance Forum will include pitching of projects to a panel of commissioning editors co-
ordinated in association with the International Documentary Festival of Amsterdam
• The Producers Forum encompasses four days of master classes, seminars and
workshops on film finance, marketing, distribution, project packaging, co-production,
new media, and other topical issues.

• The Africa in Focus component offers wide-ranging seminars and panel discussions
featuring local and international filmmakers and industry experts with special focus on
African initiatives.

Participation in the Finance Forum is restricted to the selected projects. Participation in
the Producers Forum, DFM networking sessions, Africa in Focus programmes, and
access to films in the Durban International Film Festival is open to all accredited DFM
delegates. Visit for programme details and registration.

Peter Broderick, Paradigm Consulting

Peter Broderick will present pioneering master classes on digital marketing and
distribution and crowd funding respectively. Peter is President of Paradigm Consulting,
which helps filmmakers and media companies design and implement state-of-the-art
distribution strategies. These strategies empower them to maximize distribution,
audiences, and revenues.

Peter has enabled outstanding filmmakers from around the world to succeed in the
rapidly changing U.S. and international marketplaces. He formerly ran Next Wave Films
and helped launch the careers of filmmakers such as Christopher Nolan and Amir Bar-

A key player in the growth of the ultra-low budget feature movement, Broderick became
one of the most influential advocates of digital moviemaking. Now focused on the
revolution in film distribution, Broderick gives keynotes and presentations
internationally, most recently in Amsterdam, Sydney, Toronto, Cannes, Guadalajara,
Berlin, London, and Rio de Janeiro.

In 2004 Broderick launched Films to See Before You Vote, harnessing the power of film
to impact the US presidential election. Peter partnered with cutting-edge journalist
Scott Kirsner to create and present Distribution U., a one-day crash course on the new
rules of marketing and distribution in Los Angeles and New York.

Broderick has written articles for Scientific American, The New York Times, and The
Economist. His seminal article, “Maximizing Distribution,’ has been reprinted in
publications around the world. His reports, “Welcome to the New World of Distribution’
and “Declaration of Independence’ are concise guides to the latest distribution

Hetty Naaijkens-Retel Helmrich
Scarabee Films

In 1989 Hetty Naaijkens-Retel Helmrich founded Scarabee Films, that specializes in high-
quality creative documentaries, short films and features. A prominent figure in the
business, both locally and abroad, Hetty received the bi-annual Martha Hering Award for
Dutch women in film and media who have actively supported other women in their field.

Her self-produced/directed feature-documentary Contractpensions – Djangan Loepah
received Holland’s Crystal Film Award. The track record of Scarabee Films is impressive:
Shape of the Moon won the first-ever World Cinema Documentary Competition at the
2005 Sundance Film Festival, as well as the VPRO Joris Ivens Award 2004 at the
International Documentary Film Festival Amsterdam (IDFA). Position Among The Stars
repeated the IDFA/Sundance top prizes sweep again this year. Hetty works on a global
level with broadcasters including : NPS, VPRO, NCRV, KRO and AVRO (Netherlands);
HBO, PBS, YLE, RTBF and VRT (Belgium), Arte (France/Germany), TV 7 and France 3
(France) and Television Suisse Romande (Switzerland). Hetty will present a master class
on documentary finance wizardry during the Durban FilmMart 2011.

Juliane Schulze peaceful fish

Juliane Schulze will present a master class on Film Finance Fundamentals. She is Senior
Partner at peacefulfish, a strategic media consulting company based in Berlin,
specializing in content financing, and in particular in developing innovative financial
solutions for audiovisual projects. peacefulfish is working for independent producers
around the world, but also for public institutions, to support regional development
through tailor-made financing tools or financial incentives. Juliane specialises in creating
positioning strategies for media regions as well as financing solutions, and financial
instruments for the film and audiovisual industries. As Executive Advisor, she holds an
extensive cross-industrial knowledge, covering feature film, internet and mobile content.

She advises not only international production companies but also public institutions and
works on several projects for the European Commission and MEDIA. She is director of
the Multi Platform Business School, lectures at the Media Business School and the
Binger and Torino Filmlab, and is an expert at the Mediatech Investment Forum as well
as the Creative Coaching Center in Berlin.

Some other exciting participants confirmed in this year’s Durban FilmMart

Bruni Burres, is producer and senior consultant with the Sundance Documentary
Program (SDP), where she works to expand the roster of national and international
documentary filmmakers, deepen national and international collaborations with
filmmakers and cultural institutions, and broaden the human rights themes explored by
the SDP. She will mentor projects inside Doc Station Durban (part of the Talent
Campus Durban) along with Peter Raymont, Peter Broderick and Sandi DuBowski.

Sandi DuBowski’s award-winning work has screened at over 200 festivals, had
theatrical release in over 150 cities, aired on BBC, The Sundance Channel, ZDF-Arte,
and been funded by over 60 foundations. He is Outreach Director for The Good Pitch, is
a media strategist with The Sundance Institute, developed and co-leads Seize The
Future with Peter Broderick, and launched Films That Change the World.

Don Edkins produced the Southern African series on truth and reconciliation and the
multi-awarded documentary project Steps for the Future. He is Executive Producer of
the STEPS International global documentary project Why Democracy? and is now
working on its follow-up project Why Poverty? He is a mentor for documentary
projects at the Durban FilmMart.

Beadie Finzi, is a producer and a Director at Channel 4 BRITDOC Foundation which is
dedicated to reinventing funding and distribution models for documentary filmmakers. It
has funded over 60 award winning films and brokers relationships between filmmakers
and NGO and brand sectors to create better, more effective films. As part of this
strategy, the Foundation runs the Good Pitch events.

Peter Raymont has produced and directed over 100 documentary films. His films have
taken him to Ethiopia, Nicaragua, India, Rwanda, the High Arctic and throughout North
America and Europe and has received over of 35 international awards. His films are
informed with a passion for human rights and social justice .

Midge Sanford, co-head of Sandford/Pillsbury Productions, and producer of 7 feature
films for theatre and four made for TV movies. She is a member of the Academy of
Motion Picture Arts and Sciences, and Academy of Television Arts and Sciences.


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