Event to connect leading digital brands with African developers


Cape Town will host a double-billed technology extravaganza on 1 to 2 June 2011 when Apps World and Social Media World Forum both land in the city for two days of top-level digital discussion, educational workshops and international industry networking.

Apps World is hosting a series of free-to-attend developer workshops over the two days, with leading brands like Google Android, Nokia, Blackberry and Facebook providing advice and insight on how to make money through developing for their platforms.

Digital development is crucial to the Sub-Saharan region, where the rapid spread of mobile technology is revolutionising Africa, making real, tangible improvements to millions of lives as people gain access to communication and information like never before.

The African market presents very particular opportunities and challenges for the global mobile and apps industry, with a specific set of regional social and economic problems that mobile apps are able to address in ways not previously considered.

The knowledge of local developers and digital professionals will be crucial in innovating solutions, and highly prized by multinational organisations looking to plough investment into the region.

Apps world Africa will cover subjects including handset technology, regional developers, mobile money, apps for social services like m-health, m-entertainment, m-commerce and the implementation of location into apps for marketing and brand building.

The Social Media World Forum will analyse the use of social media for brand building; building MXit, Facebook, LinkedIn and Twitter marketing strategies; location based marketing and social shopping; social reputation and crisis management; mobile social media, social gaming and virtual currencies; boosting your business with B2B social marketing; and social CRM, crowd-sourcing and community building.

Both shows include free-to-attend conference streams alongside more in-depth, paid for workshop sessions. Registration for one event entitles delegates to entry for both. Register to attend online at http://www.socialmedia-forum.com/africa/ or http://www.apps-world.net/africa/


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