The name of legendary Hollywood actor / director Robert Redford is not one that would normally be associated with an advertising festival but he is to participate in a session at the Cannes Lions International Festival of Creativity, which takes place in Cannes, France from 19 to 25 June.
Redford, along with Cheil Worldwide, Coca-Cola and many more will be part of the Cannes Lions learning programme, which examines the new ideas and techniques that are shaping how content is created, targeted and consumed.
