Oz view on branded content


Australian free-to-air television has seen an incredible amount of success flowing through from branded content. Chisholm McTavish has been part of this wave and is now looking to assess the opportunities for this type of programming in South Africa.

Alongside the rise of this new generation of TV products, the Australian media and events landscape has seen many changes. 

At the bleeding edge of this is 3D Projection Building mapping. Bringing brands to life this new art form and media experience is revolutionising the way that product managers can further their audiences. Follow link  http://vimeo.com/21216142 for visual reference.

Visiting Durban and Cape Town over the next month, McTavish is keen to meet with potential partners and co-production companies to speak about his new reality series and to introduce the art of 3D projection mapping to interested parties.

His reality series is as much an exercise in branding as the 3D projection. The show, which has both a local and global focus is set amongst the glamour and bohemian vibe of city beaches and opens the door to many sponsorship opportunities.


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