Johannesburg based Humble Pi is a collaboration between South African musicians Gregory Reveret and Tasha Baxter. Both are composers in the local commercials and film industry and take pride in creating music that breaks the mould.
“We like experimenting and developing ideas,’ says Reveret, “as we don’t want to be categorised with a certain type of sound. Tasha and I would far rather be asked for our opinion and suggest options. We are always happy to take time out and sit with the creatives and discuss the project at length to find a way of enhancing the final product.’
They recently moved to the sixth floor of Phenyo House, formerly the old Samro house in Braamfontein. The composer duo are filling what they consider to be a huge gap in the market where creativity is paramount. They have been involved in some top television ads, including the recent Samsung ads and those of Loxion Kulca and Virgin Money.
Reveret’s music composition and sound design is well established and includes working as a producer called T.O.B, signed to US based record label Muti-Music in San Francisco. He mixes mainly Dubstep and Drum n’ Bass as genres. Solid Steel / Ninja Tune is one of the biggest labels around for this genre of music and they have a radio show on BBC Radio 1 on which Reveret was featured.
Baxter has two SAMA awards and is a singer/songwriter who has worked with international giants such as Noisia, Spor, Feed Me, Ferry Corsten and Chasing Shadows. She believes that her skills as a composer in the television industry make the perfect marriage of true musicianship and execution in the advertising and new media world.
“The most important thing for me is to interpret the client’s brief and come up with something that is truly individual, creative and will of course assist in selling the product,’ she says.
Humble Pi has received a number of awards which include a Gold Loerie, a Craft Loerie and a nomination for a Cannes Lion Gold.
“We really want to live the Humble Pi image,’ concludes Reveret. “It is our philosophy – to be humble – and yet hugely creative and experimental.’