The winner in the Film category of the Creative Circle 2010 Ad of the Year Awards was the acclaimed Aids reversal commercial, Selinah, produced for the Topsy Foundation by Egg Productions from a concept by Ogilvy Johannesburg.
In announcing the winners on 24 March at The Venue, Melrose Arch, Johannesburg, Creative Circle chair Brett Morris said that it was very clear from the calibre of winners that South Africa’ creative industry is world class.
“Creatives are certainly going all out in pursuit of new and innovative ideas that push boundaries and that’s exciting,’ said Morris.
Primedia Unlimited, sponsors of the Ad of the Year, highlighted the opportunities available for ambient media and the growth of this category over the years.
“Ambient media has grown to deliver half of outdoor ad spend and has to be distinguished from Alternative media which is a once off event. As a media owner we are proud to be sponsors of these awards and to get an opportunity to talk directly to many of the key decision makers who are directly involved in many media ideas,’ said Ken Varejes, Primedia Unlimited CEO.
The 2010 Loeries Annual was also officially launched at the awards. The book showcases all 2010 Loerie winners, from Grand Prix to Crafts, as well as the special awards received during the ceremonies in Cape Town. It contains an extensive index of the winning agencies, brands, production companies and individual creative credits, so readers can search easily to find the best talent across a multitude of disciplines.
Here is the full list of Creative Circle 2010 Ad of the Year Awards winners:
MAGAZINE – Winner
1. Agency: FoxP2
Client: 8ink Media
Product: National Geographic Kids Magazine
Title: Air Pollution/Deforestation/Oil Slick
CD: Andrew Whitehouse/Justin Gomes
AD: Clement/Ryan Barkhuizen/Andrew Whitehouse
CW: Clement/Justin Osburne
Photog: N/A
NEWSPAPER – Winner
1. Agency: KingJames
Client: Kulula.com
Product: Price Positioning
Title: Unofficial Sponsor/Not Next Year
CD: Alistair King
AD: Christian Boshoff
CW: Michael Wilson
Photo: N/A
OUTDOOR -Winner
1. Agency: TBWA Hunt Lascaris Jhb
Client: International Organisation for Migration
Product: Counter Human Trafficking
Title: Campaign Designed to Drop Sales
CD: Vanessa Gibson
AD: Miguel Nunes
CW: Charles Pantland
Photo : Des Ellis
FILM – Winner
1. Agency: Ogilvy Jhb
Client: Topsy Turvy Foundation
Product: Aids Reversal
Title: Selenah
CD: Fran Luckin/Gerry Human/Bridget Johnson
AD: Robyn Bergmann/Vidette Kay
CW: Stephanie van Niekerk
Prod Co: Egg Films
Director: Kim Geldenhuys
Editor: Kobus Loots
Audio Eng: Human Audio
Audio Des: Human Audio
Voice Art: LEAH
RADIO
1. Agency: Net#Work BBDO Jhb
Client: Virgin Atlantic Airlines
Product: Upper Class
Title: Barry/Moira/Neville
Exec CD: Rob McLennan
CW: Brent Singer/Jenny Glover
Prod Co: First Left
Audio Eng: David Law
Audio Des: David Law
EXPERIENTIAL
1. Agency: Joe Public
Client: Clover
Title: Clover Cooking Calendar
CD: Pepe Marais/Maciek Michalski
AD: Simone Rossum/Sophia Strydom/Maciek Michalski
CW: Janine Vermaak
DIGITAL
1. Agency: FoxP2/Gloo Digital Design
Client: Brand House
Product: Drive Dry
Title: They’d Love to Meet You
Media Agen: Notabene
Category: Digital/Online
Agency Team: Michael Lees-Rolfe/Gavin Williams/Mimi Cooper/
Ryan Barkhuizen/Simon Lotze
Web Link: http://www.gloo.co.za/drivedry
