Creative Circle Ad of the Year winners


The winner in the Film category of the Creative Circle 2010 Ad of the Year Awards was the acclaimed Aids reversal commercial, Selinah, produced for the Topsy Foundation by Egg Productions from a concept by Ogilvy Johannesburg.

In announcing the winners on 24 March at The Venue, Melrose Arch, Johannesburg, Creative Circle chair Brett Morris said that it was very clear from the calibre of winners that South Africa’ creative industry is world class.

“Creatives are certainly going all out in pursuit of new and innovative ideas that push boundaries and that’s exciting,’ said Morris.
Primedia Unlimited, sponsors of the Ad of the Year, highlighted the opportunities available for ambient media and the growth of this category over the years.

“Ambient media has grown to deliver half of outdoor ad spend and has to be distinguished from Alternative media which is a once off event. As a media owner we are proud to be sponsors of these awards and to get an opportunity to talk directly to many of the key decision makers who are directly involved in many media ideas,’ said Ken Varejes, Primedia Unlimited CEO.

The 2010 Loeries Annual was also officially launched at the awards. The book showcases all 2010 Loerie winners, from Grand Prix to Crafts, as well as the special awards received during the ceremonies in Cape Town. It contains an extensive index of the winning agencies, brands, production companies and individual creative credits, so readers can search easily to find the best talent across a multitude of disciplines. 

Here is the full list of Creative Circle 2010 Ad of the Year Awards winners:


1.         Agency:            FoxP2
            Client:                8ink  Media
            Product:            National Geographic Kids Magazine
            Title:                 Air Pollution/Deforestation/Oil Slick
            CD:                   Andrew Whitehouse/Justin Gomes
            AD:                   Clement/Ryan Barkhuizen/Andrew Whitehouse
            CW:                  Clement/Justin Osburne
            Photog:             N/A


1.     Agency:                KingJames
        Product:                Price Positioning
        Title:                     Unofficial Sponsor/Not Next Year
        CD:                       Alistair King
        AD:                       Christian Boshoff
        CW:                      Michael Wilson
        Photo:                   N/A


1.    Agency:                 TBWA Hunt Lascaris Jhb
       Client:                    International Organisation for Migration
       Product:                 Counter Human Trafficking
       Title:                      Campaign Designed to Drop Sales
       CD:                        Vanessa Gibson
       AD:                        Miguel Nunes
       CW:                       Charles Pantland    
       Photo :                   Des Ellis

FILM – Winner

1.      Agency:              Ogilvy Jhb
         Client:                 Topsy Turvy Foundation
          Product:              Aids Reversal
         Title:                    Selenah
         CD:                      Fran Luckin/Gerry Human/Bridget Johnson
         AD:                      Robyn Bergmann/Vidette Kay
         CW:                    Stephanie van Niekerk
         Prod Co:             Egg Films
         Director:               Kim Geldenhuys
         Editor:                  Kobus Loots
         Audio Eng:           Human Audio
         Audio Des:           Human Audio
         Voice Art:            LEAH


1.         Agency:           Net#Work BBDO Jhb
            Client:               Virgin Atlantic Airlines
            Product:            Upper Class
           Title:                  Barry/Moira/Neville
           Exec CD:           Rob McLennan
            CW:                  Brent Singer/Jenny Glover
            Prod Co:           First Left
            Audio Eng:        David Law
           Audio Des:         David Law


1.       Agency:             Joe Public
          Client:                 Clover
          Title:                   Clover Cooking Calendar
          CD:                    Pepe Marais/Maciek Michalski
          AD:                     Simone Rossum/Sophia Strydom/Maciek Michalski          
          CW:                    Janine Vermaak


1.      Agency:            FoxP2/Gloo Digital Design
         Client:               Brand House
         Product:            Drive Dry
         Title:                 They’d Love to Meet You
         Media Agen:      Notabene
         Category:           Digital/Online
         Agency Team:    Michael Lees-Rolfe/Gavin Williams/Mimi Cooper/
                                   Ryan Barkhuizen/Simon Lotze
           Web Link:



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