Organised by Cannes Lions, the 4th Eurobest Advertising Festival, Europe’s leading awards and annual event for creative advertising and communications, will be held from 28 to 30 November in Lisbon, Portugal.
An Integrated Young Creative Competition, exhibitions, screening kiosks, an interactive technology zone, the Future Creatives Leaders Programme, the Eurobest Academy and an array of networking opportunities, including the now famous and fun Networking-After-Dark hosted by top local advertising agencies and the After Party, are some of the activities that will be enjoyed by the Eurobest participants.
Nearly 900 delegates from 37 countries attended the 2010 Eurobest Advertising Festival in Hamburg, enjoying 21 topical and sometimes controversial seminars and four interactive workshops presented by 47 industry leaders from 42 companies who addressed the issues, challenges and opportunities that European agencies are currently facing. Over 4300 entries were judged on site by eight different juries of top creatives and industry experts. The winners were revealed at the Eurobest Awards, Europe’s largest awards for creative advertising now celebrating 24 years.
"Eurobest is unique as a creative festival in that it moves around Europe from year to year. After success in Stockholm, Amsterdam and Hamburg, we are delighted to be bringing this festival of creativity, inspiration and learning to the beautiful city of Lisbon, and would like to thank the Mayor of Lisbon and all the creative industries of Portugal for making us so welcome," said Philip Thomas, CEO of Cannes Lions. "We especially thank our official representative in Portugal, Multimedia Outdoors Portugal, for their wonderful support."
António Costa, Mayor of Lisbon, commented: "It’s a great honour for the city of Lisbon to host Eurobest 2011 and confirms the capital’s increased integration in today’s worldwide creative arena. Eurobest is the largest European festival of advertising and communications providing international recognition for all those involved – the organisers, promoters, participants and winners alike. In an evolving world, cities have to have the ability to attract events that symbolise change and innovation, and Lisbon wants to have an active role in the building of the 21st century. As the Mayor of Lisbon, I am delighted that Eurobest has chosen our city for 2011, and very much look forward to welcoming the organisers, sponsors and participants of the event."