Ogilvy comes out tops at Loeries


Ogilvy come out on top as the number one agency in the country at the Loerie Awards held in Cape Town this past weekend. Among the work that helped the agency claim top honours was the nostalgic VW Goodbye Citi campaign and the Cannes Gold winning commercial for The Topsy Foundation.

Overall, the Group walked away with four gold, eight silver, eleven bronze and three craft certificates across a range of disciplines, from digital to advertising and design. “The strength of our 360 degree offering has never been more evident than now,’ said Ogilvy South Africa CEO, Nunu Ntshingila after the awards.

Coveted gold Loeries were awarded to Ogilvy for its internationally acclaimed work for Topsy and its “social documentary’ for POWA that turned into an overnight YouTube sensation. The Group also garnered two gold awards for its Goodbye Citi and Crafter campaigns for client VW, who celebrates 30 years with the agency this year.

Ogilvy’s long-standing client, MultiChoice’s Marketing saw its Sales Director, Graham Pfuhl, walked away with this year’s Marketing Leadership of the Year Award for his contribution to the consistent success of the brand. Since its inception in 2007, this award has gone to Ogilvy clients.

This year’s Lifetime Achievement Award went to Ogilvy’s very own Robyn Putter, who received two standing ovations after an emotional tribute by Net#work BBDO’s, Mike Schalit.

Commenting on the award, Ntshingila said: “Robyn’s legacy of always striving for more, continually exceeding industry benchmarks and nurturing the talent of his people is something that will always live on.’



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