Cape Town-based independent distributors, Tendeka Matatu and Rachel Young of Ten10 Films have announced their theatrical release of The End of The Line in cinemas nationwide on 22 October. The film is based on Charles Clover’s book of the same name about sustainable fishing.
Ten10 Films says it has recognized a gap in the local market for quality distribution and is set to lead the way for a new breed of independent distributors that aren’t afraid to take risks. “Our choice of film to release reflects our desire to grow cinema audiences and to widen the range of films available,’ says Tendeka.
By creating partnerships with various stakeholders, like Pick n Pay, Investec and WWF, Ten10 Films leveraged a R1 million plus marketing campaign for the release of the film.
“Coming from a producer background, our deals are designed in such a way that producers and investors see money flowing back as early as possible’ says Young. “We like to board projects as early as possible. We can act as executive producers and on the right projects we are able to provide finance in the form of MG’s.’
Marketing to the whole African continent, previous successes for the team include Ralph Ziman’s Jerusalema and Jann Turner’s White Wedding, which is currently playing on screens in the US. “Whilst we are open to content from everywhere we specialise in local film and African film,’ says Tendeka.
Upcoming Ten10 Films slate includes documentaries and features from across the continent. In addition Ten10 Films is still actively producing features, including three new films with Jerusalema director Ralph Ziman and Black South-Easter with Carey McKenzie.